{ "site": "MiirageReviews.com", "operator": "Miirage Limited", "public_submissions_enabled": false, "counts": { "public_reviews": 34, "client_testimonials": 15, "editorial_excerpts": 12, "interview_video_excerpts": 9, "supporting_coverage": 30 }, "public_reviews": [ { "ID": "PR-001", "Name": "Adam Bennington", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "This looks awesome!! Loads of use cases for installations. Enterprise tech vendor events should take note!", "Clean Website Version": "This looks awesome. There are loads of potential installation use cases, especially for enterprise technology events.", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-002", "Name": "Mike Flynn", "Organisation": "Individual", "Project / Context": "Miirage launch / modular system", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "This is soooo awesome! It’s fantastic how the system is modular so that you can build larger installations...", "Clean Website Version": "This is so awesome. The modular system can create larger installations, with content playing across multiple units as one. Gamechanger.", "Reaction Type": "Product capability reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-003", "Name": "Faresh Jowharsha", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Looks great James - keen to explore the possibilities!", "Clean Website Version": "Looks great. Keen to explore the possibilities!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-004", "Name": "Jonathan Dewey", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Exciting stuff! Now for world domination!", "Clean Website Version": "Exciting stuff. Now for world domination!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-005", "Name": "Marcin Hordyniec", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Veronica Dominiak check this out so cool!", "Clean Website Version": "Check this out. So cool!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Low", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-006", "Name": "Lewis Kyle White", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "cant wait to have a go !", "Clean Website Version": "Can't wait to have a go!", "Reaction Type": "Intent to experience", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-007", "Name": "Tiffany Macquet", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Nicely done!", "Clean Website Version": "Nicely done!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Low", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-008", "Name": "Sarah Greene", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Well this is exciting James Butler ! Id love to see it in action", "Clean Website Version": "This is exciting. I'd love to see it in action.", "Reaction Type": "Intent to experience", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-009", "Name": "Amanda McNeil", "Organisation": "Individual", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "This looks AMAZING James Butler - congratulations", "Clean Website Version": "This looks amazing. Congratulations!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-010", "Name": "Ian Henderson", "Organisation": "IMG", "Project / Context": "Miirage holographic AI / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Great to see Miirage doing what it does best with innovative new features! Always amazing to see online, even better in person...", "Clean Website Version": "Great to see Miirage doing what it does best with innovative new features. Always amazing to see online, even better in person.", "Reaction Type": "First-hand experience", "Source Classification": "Attributable public repost comment", "Source URL": "https://uk.linkedin.com/in/ian-henderson-a6094022", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-011", "Name": "Ian Henderson", "Organisation": "IMG", "Project / Context": "Selfridges", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Great to see the new Miirage unit in a great location! Looks incredible", "Clean Website Version": "Great to see the new Miirage unit in such a great location. Looks incredible.", "Reaction Type": "Project reaction", "Source Classification": "Attributable public repost comment", "Source URL": "https://uk.linkedin.com/in/ian-henderson-a6094022", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-012", "Name": "Neighla Cain MSc", "Organisation": "Marsh McLennan", "Project / Context": "London Tech Week", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "My favourite was definetly from a company named @Miirage... Very very cool seeing it in action!", "Clean Website Version": "Miirage was my favourite technology at London Tech Week. Very, very cool seeing it in action.", "Reaction Type": "Independent attendee endorsement", "Source Classification": "Independent public post", "Source URL": "https://uk.linkedin.com/in/neighlacain", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-013", "Name": "Antoinette K. Meehan", "Organisation": "Independent attendee", "Project / Context": "Goodwood Festival of Speed", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "stepped into the Miirage Hologram Box, instantly seeing my digital twin waving at my husband Rob", "Clean Website Version": "I stepped into the Miirage Hologram Box and instantly saw my digital twin waving at my husband.", "Reaction Type": "Independent attendee experience", "Source Classification": "Independent public article", "Source URL": "https://www.linkedin.com/pulse/exhilarating-festival-speed-24-antoinette-k-meehan-mcmi-chmc-emwmf", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-014", "Name": "James Banfield / Performit Live", "Organisation": "Performit Live", "Project / Context": "Saudi Ministry of Defence", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Working on a Miirage | Holographic Displays project is always a thrill. The lifelike, 3D effect is incredible...", "Clean Website Version": "Working on a Miirage project is always a thrill. The lifelike 3D effect is incredible.", "Reaction Type": "Technology partner endorsement", "Source Classification": "Partner public post", "Source URL": "https://uk.linkedin.com/in/lez-andrew-29400b276", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-015", "Name": "Performit Live", "Organisation": "Technology partner", "Project / Context": "LEAP / London Tech Week / Goodwood", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "It steals the show every time and we couldn't be more proud of the feedback we've had so far.", "Clean Website Version": "It steals the show every time, and we could not be more proud of the feedback we have received.", "Reaction Type": "Technology partner endorsement", "Source Classification": "Partner launch transcript", "Source URL": "https://www.linkedin.com/posts/james-banfield-344649162_meta-remoteproduction-ue5-activity-7216759641827889152-5FLw", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-016", "Name": "Jacques Alexander Bertrand", "Organisation": "Imperial College London", "Project / Context": "Miirage launch / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "So cool! Congrats James!", "Clean Website Version": "So cool. Congratulations!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://uk.linkedin.com/in/jacquesabertrand", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-017", "Name": "Loic van Damme", "Organisation": "Individual", "Project / Context": "Realtime AI presentation / hackathon", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Great presentation yesterday! Looking forward for next week 🙌", "Clean Website Version": "Great presentation yesterday. Looking forward to next week.", "Reaction Type": "Presentation reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/richardbowdler_realtime-ai-hackathon-activity-7259617760538718208-LBLK", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-018", "Name": "Ray Baptiste", "Organisation": "Individual", "Project / Context": "Realtime AI presentation / hackathon", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Really enjoyed your presentation tonight- thank you", "Clean Website Version": "Really enjoyed your presentation tonight. Thank you.", "Reaction Type": "Presentation reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/richardbowdler_realtime-ai-hackathon-activity-7259617760538718208-LBLK", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-019", "Name": "Richard Bowdler", "Organisation": "Event host", "Project / Context": "Realtime AI presentation / hackathon", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Great to see the Miirage | Holographic Displays today. See you next Weds!", "Clean Website Version": "Great to see Miirage today. See you next Wednesday!", "Reaction Type": "Event host reaction", "Source Classification": "Independent public post", "Source URL": "https://www.linkedin.com/posts/richardbowdler_realtime-ai-hackathon-activity-7259617760538718208-LBLK", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-020", "Name": "Assiturus Ventures", "Organisation": "Assiturus Ventures", "Project / Context": "Miirage technology / company", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "This is a fantastic emerging technology company... The product is amazing - technology at the leading edge of holographics and represents great British design.", "Clean Website Version": "Miirage is a fantastic emerging technology company. The product is amazing, at the leading edge of holographics and a great example of British design.", "Reaction Type": "Partner endorsement", "Source Classification": "Partner public post", "Source URL": "https://www.linkedin.com/posts/jrichardharland_introducing-miirage-activity-7165992233295421441-IkUN", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-021", "Name": "Alejandra Carreño Garzon", "Organisation": "Self Employed", "Project / Context": "London Tech Week", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "London Tech Week was amazing! Panels full of interesting insights on CyberSecurity and Ai, interactive technologies such as Miirage | Holographic Displays...", "Clean Website Version": "London Tech Week was amazing, with interactive technologies such as Miirage among the highlights.", "Reaction Type": "Independent attendee mention", "Source Classification": "Independent public post", "Source URL": "https://uk.linkedin.com/in/maria-alejandra-carreno-garzon", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-022", "Name": "Khedra Cloud", "Organisation": "Euphotic Investments", "Project / Context": "Holographic AI assistants", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "This is such an exciting intersection of tech. AI powered avatars paired with state of the art holo-displays is bringing science fiction into reality.", "Clean Website Version": "AI-powered avatars paired with state-of-the-art holographic displays are bringing science fiction into reality.", "Reaction Type": "Industry technology reaction", "Source Classification": "Independent public repost commentary", "Source URL": "https://au.linkedin.com/in/khedracloudmarketingleader", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-023", "Name": "Ian Henderson", "Organisation": "IMG", "Project / Context": "RETHINK Retail / US debut", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Great to see Miirage making waves in the US!", "Clean Website Version": "Great to see Miirage making waves in the US!", "Reaction Type": "Market expansion reaction", "Source Classification": "Attributable public repost comment", "Source URL": "https://uk.linkedin.com/in/ian-henderson-a6094022", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-024", "Name": "Ian Henderson", "Organisation": "IMG", "Project / Context": "Miirage growth / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Delighted to see Miirage going from strength to strength!", "Clean Website Version": "Delighted to see Miirage going from strength to strength!", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public repost comment", "Source URL": "https://uk.linkedin.com/in/ian-henderson-a6094022", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-025", "Name": "Ian Henderson", "Organisation": "IMG", "Project / Context": "Miirage capabilities / general", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Incredible stuff! Always impressed with Miirage and it's constantly evolving capabilities!", "Clean Website Version": "Incredible stuff. Always impressed with Miirage and its constantly evolving capabilities!", "Reaction Type": "Product capability reaction", "Source Classification": "Attributable public comment", "Source URL": "https://uk.linkedin.com/in/ian-henderson-a6094022", "Strength": "High", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-026", "Name": "80six", "Organisation": "80six", "Project / Context": "Tech Days / immersive studio experimentation", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Massive props to our fantastic partners Miirage | Hologram Experience...", "Clean Website Version": "Massive props to our fantastic partners at Miirage for helping us explore immersive, interactive and holographic experiences.", "Reaction Type": "Technology partner endorsement", "Source Classification": "Partner public post indexed via repost", "Source URL": "https://uk.linkedin.com/in/natasha-ba-abdullah-01b9411b", "Strength": "Medium", "Publication Status": "Ready with repost source", "Harvested": "2026-08-24" }, { "ID": "PR-027", "Name": "Klemens Wengert", "Organisation": "Individual", "Project / Context": "Miirage year review / showcase", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "That is awesome 😎", "Clean Website Version": "That is awesome.", "Reaction Type": "Positive reaction", "Source Classification": "Attributable public comment", "Source URL": "https://www.linkedin.com/posts/mark-lister-ab488a19_2023-was-a-blast-2024-is-already-outrageous-activity-7155819072335597568-iY1D", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-028", "Name": "Michael Davey", "Organisation": "evoke creative", "Project / Context": "AIME Melbourne / Miirage showcase", "Platform": "LinkedIn", "Original Public Wording / Excerpt": "Looks amazing Barney. What do you think will be the biggest market for this product? Expos? Pop-ups? Love to hear your thoughts. Love to see it too!", "Clean Website Version": "Looks amazing. I would love to see it in person and explore where the technology could have the biggest impact.", "Reaction Type": "Industry reaction", "Source Classification": "Attributable public repost comment", "Source URL": "https://au.linkedin.com/in/mdavey1", "Strength": "Medium", "Publication Status": "Ready", "Harvested": "2026-08-24" }, { "ID": "PR-029", "Name": "Anonymous attendee, clip 1", "Organisation": "Technology for Marketing attendee", "Project / Context": "Technology for Marketing, ExCeL London", "Platform": "YouTube / on-camera interview", "Original Public Wording / Excerpt": "I think it's amazing.", "Clean Website Version": "I think it's amazing.", "Reaction Type": "Immediate positive reaction", "Source Classification": "On-camera public testimonial, transcript supplied", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=11s", "Strength": "High", "Publication Status": "Ready, anonymous on-camera testimonial", "Harvested": "2026-08-24" }, { "ID": "PR-030", "Name": "Anonymous attendee, clip 2", "Organisation": "Technology for Marketing attendee", "Project / Context": "Technology for Marketing, ExCeL London", "Platform": "YouTube / on-camera interview", "Original Public Wording / Excerpt": "I thought it was very eye-catching when I saw it.", "Clean Website Version": "I thought it was very eye-catching when I saw it.", "Reaction Type": "Attention capture", "Source Classification": "On-camera public testimonial, transcript supplied", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=20s", "Strength": "High", "Publication Status": "Ready, anonymous on-camera testimonial", "Harvested": "2026-08-24" }, { "ID": "PR-031", "Name": "Anonymous attendee, clip 3", "Organisation": "Technology for Marketing attendee", "Project / Context": "Technology for Marketing, ExCeL London", "Platform": "YouTube / on-camera interview", "Original Public Wording / Excerpt": "It just, it looked 3D. You feel like something like that should not exist.", "Clean Website Version": "It just looked 3D. You feel like something like that should not exist.", "Reaction Type": "3D realism / surprise", "Source Classification": "On-camera public testimonial, transcript supplied", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=27s", "Strength": "High", "Publication Status": "Ready, anonymous on-camera testimonial", "Harvested": "2026-08-24" }, { "ID": "PR-032", "Name": "Anonymous attendee, clip 4", "Organisation": "Technology for Marketing attendee", "Project / Context": "Technology for Marketing, ExCeL London", "Platform": "YouTube / on-camera interview", "Original Public Wording / Excerpt": "The colors part just, just look brilliant. It really looks like she's in there in the Box.", "Clean Website Version": "The colours look brilliant. It really looks like she's in there in the box.", "Reaction Type": "Visual quality / realism", "Source Classification": "On-camera public testimonial, transcript supplied", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=33s", "Strength": "High", "Publication Status": "Ready, anonymous on-camera testimonial", "Harvested": "2026-08-24" }, { "ID": "PR-033", "Name": "Anonymous attendee, clip 5", "Organisation": "Technology for Marketing attendee", "Project / Context": "Technology for Marketing, ExCeL London", "Platform": "YouTube / on-camera interview", "Original Public Wording / Excerpt": "Very cool, very cool experience.", "Clean Website Version": "Very cool experience.", "Reaction Type": "Experience quality", "Source Classification": "On-camera public testimonial, transcript supplied", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=37s", "Strength": "Medium", "Publication Status": "Ready, anonymous on-camera testimonial", "Harvested": "2026-08-24" }, { "ID": "PR-034", "Name": "Anonymous attendee, clip 6", "Organisation": "Technology for Marketing attendee", "Project / Context": "Technology for Marketing, ExCeL London", "Platform": "YouTube / on-camera interview", "Original Public Wording / Excerpt": "I could just be there and just stare at this for hours and hours of land and I wouldn't get bored.", "Clean Website Version": "I could just stand there and stare at this for hours and hours. I wouldn't get bored.", "Reaction Type": "Dwell / sustained attention", "Source Classification": "On-camera public testimonial, transcript supplied", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=42s", "Strength": "High", "Publication Status": "Ready, anonymous on-camera testimonial", "Harvested": "2026-08-24" } ], "client_testimonials": [ { "ID": "CT-001", "Organisation": "Jo Malone London", "Project": "Jo Malone Christmas Activation", "Sector": "Retail / Experiential", "Location": "London, UK", "Original Recollection": "The Miirage holographic display was the centerpiece for our Christmas activation, which amazed and enticed people, generated so much fun and brought our Jo Malone gingerbread man to life. It created a fantastic experience for our guests and created fantastic memories also.", "Polished Website Testimonial": "The Miirage holographic display became the centrepiece of our Christmas activation, captivating guests and drawing people into the experience.\n\nIt brought our Jo Malone gingerbread man to life in such a fun and memorable way, creating a real sense of excitement around the activation. Guests stopped, watched, interacted and enjoyed seeing the character come to life in front of them.\n\nMiirage helped us create a fantastic experience for our guests and, most importantly, some wonderful lasting memories.", "Pull Quote": "Miirage brought our Jo Malone gingerbread man to life and created a fantastic experience that our guests will remember.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-002", "Organisation": "Melbourne Museum", "Project": "T. rex Exhibition", "Sector": "Museum / Visitor Attraction", "Location": "Melbourne, Australia", "Original Recollection": "We purchased three modular holographic displays from Miirage to promote our upcoming T-Rex dinosaur and T-Rex exhibition. Initially, we placed the displays in the entrance, but the effect was so effective at capturing attention that it caused a bottleneck in the entrance doorways. So we had to move it further into the lobby where we had more space, so people can gather and stop to enjoy the holographic entertainment. It worked incredibly well. We have been displaying the holographic exhibition in our lobby for over a year, and it's ongoing, and it doesn't fail to amaze people and does its job very effectively.", "Polished Website Testimonial": "We purchased three modular holographic displays from Miirage to promote our T. rex exhibition.\n\nInitially, we positioned the displays close to the museum entrance. The response was so immediate that visitors began stopping in the doorway to watch them, creating a bottleneck at the entrance. We eventually moved the installation further into the lobby, where there was enough space for people to stop, gather and properly enjoy the holographic experience.\n\nThat alone demonstrated just how effective the displays were at capturing attention.\n\nMore than a year later, the holographic installation is still running in our lobby and continues to amaze visitors. It consistently attracts attention, creates excitement around the exhibition and performs exactly the role we purchased it to do.\n\nEven after such an extended period, people still stop to watch.", "Pull Quote": "The displays were so effective at capturing attention that we had to move them away from the entrance because visitors kept stopping to watch.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-003", "Organisation": "Selfridges", "Project": "Smart Tech Department Installation", "Sector": "Retail / Technology", "Location": "London, UK", "Original Recollection": "We brought in Miirage into our Selfridges store after initially seeing them at London Tech Week and being amazed at what Miirage can do. We now have a Miirage display in our Smart Tech department where it captures attention as people come down the escalator into the store. Fantastic technology with a huge array of uses.", "Polished Website Testimonial": "We first discovered Miirage at London Tech Week and were immediately impressed by what the technology could do.\n\nWe now have a Miirage holographic display in our Smart Tech department, positioned where customers see it as they come down the escalator into the store.\n\nIt creates an immediate visual impact and naturally attracts attention from people entering the department.\n\nFantastic technology, with an enormous range of potential applications.", "Pull Quote": "We discovered Miirage at London Tech Week and were immediately impressed. Fantastic technology with an enormous range of potential applications.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-004", "Organisation": "Epic Games", "Project": "London Experience Lab", "Sector": "Gaming / Technology", "Location": "London, UK", "Original Recollection": "We contacted Miirage after seeing their amazing Miirage Miracle display in the Selfridges store in central London. We wanted a central showpiece to showcase our technology and our virtual experiences on a display that reflects the quality of our work. We purchased the display and use it on a daily basis to present to clients from around the world in our London Experience Lab during events for a huge range of sectors. Incredible technology, and we're proud to showcase it in our innovation lab.", "Polished Website Testimonial": "We first came across Miirage after seeing the Miirage Miracle display in Selfridges in central London.\n\nWe wanted a central showpiece for our London Experience Lab that could showcase our technology and virtual experiences on a display that reflected the quality and innovation of our own work. We subsequently purchased a Miirage Miracle, and it is now used on a daily basis within the Experience Lab.\n\nWe use the display when presenting to clients visiting from around the world, as well as during events and demonstrations covering a huge variety of sectors.\n\nIt has become an important part of the way we present our work and create memorable technology experiences for visitors.\n\nIncredible technology, and we are proud to showcase it in our London Experience Lab.", "Pull Quote": "We wanted a showpiece that reflected the quality and innovation of our own work. Incredible technology, and we are proud to showcase it in our London Experience Lab.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-005", "Organisation": "RETHINK Retail", "Project": "RETHINK Retail Gala", "Sector": "Retail / Events", "Location": "New York, USA", "Original Recollection": "Every year we hold our biggest event, the Rethink Retail Gala in New York, alongside the NRF Retail Expo. And this year Miirage was the centerpiece for that event. Miirage presented their display to retail consultants from around the world and created an experience that all of our guests were incredibly happy to be a part of. They definitely inserted a huge amount of entertainment into the event, and we are very grateful.", "Polished Website Testimonial": "The Rethink Retail Gala in New York, held alongside NRF, is our biggest event of the year, and this year Miirage became one of its centrepieces.\n\nThey created a holographic experience that gave our guests something genuinely different to interact with and enjoy. Retail consultants, industry leaders and guests from around the world were able to experience the technology first-hand.\n\nMiirage brought an enormous amount of energy, entertainment and conversation to the evening.\n\nOur guests loved being part of the experience, and we are extremely grateful for what Miirage contributed to the event.", "Pull Quote": "Miirage became one of the centrepieces of our biggest event of the year and brought an enormous amount of energy and entertainment to the evening.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-006", "Organisation": "SABIC", "Project": "Jubail Headquarters Lobby", "Sector": "Corporate / Industrial", "Location": "Jubail, Saudi Arabia", "Original Recollection": "We purchased the Miirage display after seeing Miirage exhibit at the LEAP Technology Expo in Riyadh. We had been in touch with their competitors in the past, but we were always unable to create the partnership that worked. But Miirage was able to deliver. Miirage installed a display in our SABIC headquarters in Jubail, in our lobby. We showcase our corporate strategy and digital strategy as a training and information tool for our staff to experience throughout their working day.", "Polished Website Testimonial": "We first discovered Miirage after seeing the company exhibit at the LEAP Technology Expo in Riyadh.\n\nWe had previously been in discussions with other companies in the holographic display market, but had never been able to establish a partnership that worked for us. Miirage was able to deliver.\n\nWe purchased a Miirage display and installed it in the lobby of our headquarters in Jubail.\n\nToday, the display is used to communicate our corporate and digital strategy and also serves as a training and information tool for our employees throughout their working day.\n\nIt has given us a highly visual and innovative way to communicate important information and bring our strategy to life within the workplace.", "Pull Quote": "We had explored other holographic display companies in the past, but Miirage was able to deliver.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-007", "Organisation": "Goodwood Festival of Speed", "Project": "Future Lab", "Sector": "Automotive / Technology Event", "Location": "Goodwood, UK", "Original Recollection": "Every year we consolidate the world's best technology in one location for our Future Lab section of the Goodwood Festival of Speed. And this year Miirage was one of our top companies. Miirage provided an incredible experience, which attracted a lot of media attention. Their CEO was interviewed and featured on the BBC. Their technology was played throughout the entire festival on the jumbo screens during the event, and our guests were amazed to be part of it. We'll definitely be inviting them back next year and for future events.", "Polished Website Testimonial": "Every year, Future Lab at the Goodwood Festival of Speed brings together some of the most exciting technology companies from around the world.\n\nMiirage was one of our standout companies.\n\nTheir holographic experience attracted an incredible amount of attention from guests and media throughout the festival. Miirage and its CEO were featured by the BBC, and the technology was also showcased across the giant screens around the Festival of Speed.\n\nMost importantly, our guests loved it. People were fascinated by the technology and excited to experience something so different as part of Future Lab.\n\nMiirage brought something truly memorable to the festival, and we would absolutely invite them back to future events.", "Pull Quote": "Miirage was one of our standout companies and created an incredible experience that attracted both our guests and the media.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-008", "Organisation": "Saudi Ministry of Defence", "Project": "Interactive Health Character Event", "Sector": "Government / Events", "Location": "Saudi Arabia", "Original Recollection": "We were absolutely blown away with what Miirage delivered for one of our events. They brought to life one of our health characters, who was able to communicate live with guests or participants in English and in Arabic. The character looked fantastic. It looked a Pixar-level holographic character, and the interaction was live. It wasn't generated by AI. It was driven by an actor who was thousands of miles away and live streaming their motion capture data into the 3D character inside the Miirage display. Absolutely brilliant.", "Polished Website Testimonial": "We were absolutely blown away by what Miirage delivered for one of our events.\n\nThe team brought one of our health characters to life as a fully interactive holographic experience, allowing the character to communicate live with participants in both English and Arabic.\n\nVisually, the character was exceptional. It had the quality and personality of a Pixar-level animated character, but what made the experience particularly impressive was that everything was happening live.\n\nThe character was not generated by AI. An actor located thousands of miles away performed in real time, with their motion capture data streamed directly into the 3D character inside the Miirage display.\n\nGuests could interact with the character naturally and receive a live response.\n\nThe result was incredibly engaging, technically impressive and completely memorable.\n\nAbsolutely brilliant.", "Pull Quote": "We were absolutely blown away. Miirage brought our character to life as a live, bilingual, interactive holographic experience.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-009", "Organisation": "Woolworths", "Project": "Seasonal Product and Strategy Exhibition", "Sector": "Retail / Corporate Event", "Location": "South Africa", "Original Recollection": "Every year we exhibit, promoting the Woolworths range of food and products and our new strategy. This year, a triple modular holographic setup was created by Miirage, which displayed incredible seasonal content, showing summer barbecues, Christmas turkeys, and some of our biggest products in the most spectacular way in holographic form, bringing it all to life rather than just numbers on a page. It looked incredible and made us stand out as a company.", "Polished Website Testimonial": "Each year, we exhibit to showcase the Woolworths range of food and products together with our evolving strategy.\n\nThis year, Miirage created a triple modular holographic installation for us, transforming our presentation into something far more visual and engaging.\n\nThe content brought seasonal campaigns and some of our biggest products to life in holographic form, from summer barbecues through to Christmas turkeys and hero product displays.\n\nInstead of simply presenting numbers, products and strategy on a page, Miirage gave people something they could actually experience.\n\nThe installation looked incredible and helped Woolworths stand out as a company.\n\nIt completely changed the impact of the presentation.", "Pull Quote": "Miirage brought our products and seasonal campaigns to life in spectacular holographic form and helped us stand out as a company.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Standard", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-010", "Organisation": "London Tech Week", "Project": "London Tech Week Exhibition", "Sector": "Technology Event", "Location": "London, UK", "Original Recollection": "Miirage was by far one of the best companies to exhibit this year. They created an experience and had something truly memorable that participants could interact with. Whereas the majority of our exhibitors were software-based, Miirage produces an entire experience for our participants to enjoy. Miirage was interviewed throughout the event by our internal teams and external teams. The tech reporter Zoe Kleinman also came to Miirage to experience it as well. Fantastic experience, fantastic technology. We were proud to have them as part of London Tech Week.", "Polished Website Testimonial": "Miirage was by far one of the standout companies exhibiting at London Tech Week.\n\nWhile many exhibitors were presenting software-based technology, Miirage created a complete physical experience that participants could see, interact with and remember.\n\nIt gave people something genuinely different on the exhibition floor.\n\nThe company attracted attention throughout the event and was interviewed by both our own teams and external media. BBC technology journalist Zoe Kleinman also came to experience Miirage first-hand.\n\nFantastic experience, fantastic technology, and we were proud to have Miirage as part of London Tech Week.", "Pull Quote": "Miirage was by far one of the standout companies exhibiting at London Tech Week. Fantastic experience and fantastic technology.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-011", "Organisation": "LEAP / DeepFest", "Project": "DeepFest Entrance Experience", "Sector": "Technology / AI Event", "Location": "Riyadh, Saudi Arabia", "Original Recollection": "We were so amazed by the Miirage technology that we provided them a 100 square meter site at the LEAP Expo for free, purely because we wanted them to be at the show, because we knew that it would be an incredible entrance to our new AI sector section, DeepFest. We wanted people as they walked into that section to be amazed and hit by something truly memorable, and that was Miirage for us. We provided them with that site for free. We're very happy we did because they absolutely delivered. They were by far the best site at the show, and they had hundreds of people surrounding them continuously throughout the event. Absolutely amazing and truly memorable.", "Polished Website Testimonial": "We were so impressed by Miirage that we provided the company with a 100 square metre exhibition space completely free of charge.\n\nWe wanted Miirage at the show.\n\nDeepFest was our new dedicated AI sector, and we wanted people entering that part of the event to immediately encounter something extraordinary, something capable of stopping them and making the entrance itself feel memorable.\n\nFor us, that experience was Miirage.\n\nThey absolutely delivered.\n\nThroughout the event, hundreds of people were continuously gathering around the Miirage installation. It became one of the most talked-about and visually striking experiences at the show.\n\nWe were extremely happy with our decision to bring them into DeepFest.\n\nAbsolutely amazing technology and a truly memorable experience.", "Pull Quote": "We were so impressed by Miirage that we gave them a 100 square metre site completely free of charge. They absolutely delivered.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-012", "Organisation": "Marketing Technology Expo", "Project": "ExCeL London Entrance Installation", "Sector": "Marketing / Technology Event", "Location": "London, UK", "Original Recollection": "Our event was held at the ExCeL Centre in London. However, we positioned the Miirage display right in the entrance as you walk into the ExCeL Centre because it was so incredible. We wanted every single person to see it as they walked through the doors and be met with something truly engaging. They absolutely delivered. They had thousands of people throughout the few days stopping to ask about the technology and more information. Truly blown away, and it was fantastic to have them be part of our event and promote the event on their displays as well.", "Polished Website Testimonial": "Our event took place at ExCeL London, but rather than positioning Miirage inside one of the exhibition halls, we put the holographic display directly at the entrance to ExCeL.\n\nThe technology was simply too impressive to hide away.\n\nWe wanted every person walking through the doors to be greeted by something immediately engaging and memorable, and Miirage absolutely delivered.\n\nOver the course of the event, thousands of people stopped at the display to experience the technology, ask questions and find out more.\n\nThe level of curiosity and engagement it generated was fantastic.\n\nWe were truly blown away by the response, and it was fantastic to have Miirage as part of our event and using their displays to promote the show itself.", "Pull Quote": "We positioned Miirage directly at the entrance to ExCeL because we wanted every visitor to see it. They absolutely delivered.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-013", "Organisation": "JCDecaux", "Project": "Paris Innovation Lab", "Sector": "OOH / Advertising", "Location": "Paris, France", "Original Recollection": "A Miirage holographic display is permanently positioned in our Innovation Lab, which we present to our clients on a daily basis in our JCDecaux head office in Paris. Truly amazing technology, and our clients are always amazed when they experience it.", "Polished Website Testimonial": "A Miirage holographic display is permanently installed within the Innovation Lab at our Paris headquarters.\n\nWe use the Innovation Lab to present technologies and experiences to our clients on a daily basis, and Miirage has become an important part of that environment.\n\nThe reaction is consistently impressive. Clients are amazed when they encounter the holographic display, and it naturally creates curiosity and conversation.\n\nIt is truly impressive technology and an excellent way to demonstrate what next-generation visual experiences can look like.", "Pull Quote": "Our clients are consistently amazed when they experience Miirage in our Innovation Lab. It is truly impressive technology.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-014", "Organisation": "OUTFRONT", "Project": "New York Innovation Lab Trial", "Sector": "OOH / Advertising", "Location": "New York, USA", "Original Recollection": "We positioned a Miirage holographic display in our presentation suite in our Innovation Lab in our New York headquarters for several months to present to our clients, to get their feedback and see what they thought. The feedback has been incredible, and we cannot wait to work with Miirage in the future.", "Polished Website Testimonial": "We positioned a Miirage holographic display within the presentation suite of our Innovation Lab at our New York headquarters for several months.\n\nThis gave us the opportunity to present the technology directly to our clients, observe their reactions and gather genuine feedback on the experience and its potential applications.\n\nThe response was incredible.\n\nClients were consistently impressed by the display and excited by what the technology could potentially offer brands and advertisers.\n\nThe experience gave us a valuable opportunity to see how clients respond to Miirage in a real presentation environment.\n\nWe cannot wait to work with Miirage again in the future.", "Pull Quote": "The feedback from our clients has been incredible, and we cannot wait to work with Miirage again in the future.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null }, { "ID": "CT-015", "Organisation": "TM:RW New York", "Project": "Times Square Technology Store", "Sector": "Retail / Technology", "Location": "New York, USA", "Original Recollection": "Following the success of the Miirage installation in our Selfridges store, when we opened our brand-new New York store, we knew we wanted Miirage to be a part of that. The Miirage display is still on show right next to our only point-of-sale checkout counter, so everyone can see Miirage in its true glory as they're purchasing products. It's fantastic to have them as part of our technology innovation store.", "Polished Website Testimonial": "Following the success of the Miirage installation within our Selfridges store, when we opened our brand-new technology innovation store in New York, we knew we wanted Miirage to be part of it.\n\nThe holographic display is positioned immediately beside our point-of-sale checkout, making it one of the most visible pieces of technology in the store.\n\nCustomers encounter Miirage while browsing and again when purchasing products, giving everyone who visits the opportunity to experience the technology in its full glory.\n\nIt has become part of the identity of the store and fits perfectly with the innovative technology experience we wanted to create.\n\nIt is fantastic to have Miirage as part of TM:RW New York.", "Pull Quote": "When we opened our brand-new New York store, we knew we wanted Miirage to be part of it.", "Source Type": "First-party recollection supplied by Miirage", "Verification": "Owner-confirmed factual account", "Homepage Use": "Featured", "Publication Status": "Ready pending client attribution approval", "Source URL": null } ], "editorial_media_excerpts": [ { "ID": "QB-001", "Project / Topic": "Goodwood Festival of Speed", "Attribution": "Forbes", "Source Class": "Independent media", "Website-safe excerpt": "turning ordinary spaces into extraordinary digital worlds.", "Suggested Placement": "Homepage media strip", "Source URL": "https://www.forbes.com/sites/bernardmarr/2024/07/25/the-innovative-future-tech-at-goodwood-festival-of-speed-2024/", "Authority": "Very High", "Caveat": "Use as a short attributed press excerpt.", "Harvested": "2026-08-24" }, { "ID": "QB-002", "Project / Topic": "Goodwood Festival of Speed", "Attribution": "Goodwood Road & Racing", "Source Class": "Official event editorial", "Website-safe excerpt": "At the forefront of redefining holographic technology", "Suggested Placement": "Homepage media strip / Goodwood page", "Source URL": "https://www.goodwood.com/grr/event-coverage/festival-of-speed/2024-fos-future-lab-exhibitors-announced/", "Authority": "Very High", "Caveat": "Official Goodwood wording.", "Harvested": "2026-08-24" }, { "ID": "QB-003", "Project / Topic": "Goodwood Festival of Speed", "Attribution": "Goodwood", "Source Class": "Official event listing", "Website-safe excerpt": "unique modular system with razor-sharp visual quality", "Suggested Placement": "Goodwood case study", "Source URL": "https://www.goodwood.com/motorsport/festival-of-speed/explore/future-lab/exhibitors/", "Authority": "Very High", "Caveat": "Official Goodwood wording.", "Harvested": "2026-08-24" }, { "ID": "QB-004", "Project / Topic": "Goodwood Festival of Speed", "Attribution": "Goodwood Media Centre", "Source Class": "Official event media", "Website-safe excerpt": "redefines virtual experiences", "Suggested Placement": "Goodwood case study", "Source URL": "https://media.goodwood.com/fos-tech-at-the-festival-of-speed-future-lab-exhibitors-announced/", "Authority": "Very High", "Caveat": "Official media-centre wording.", "Harvested": "2026-08-24" }, { "ID": "QB-005", "Project / Topic": "Miirage / Company", "Attribution": "Planet Attractions", "Source Class": "Independent trade media", "Website-safe excerpt": "could change the game for immersive experiences", "Suggested Placement": "Homepage hero press section", "Source URL": "https://www.planetattractions.com/news/Bridging-realities%3A-How-Miirage%E2%80%99s-no-glasses-holographic-experience-could-change-the-game-for-immersive-experiences/2357", "Authority": "Very High", "Caveat": "Excerpt from the feature headline.", "Harvested": "2026-08-24" }, { "ID": "QB-006", "Project / Topic": "Miirage / Company", "Attribution": "IAAPA Funworld", "Source Class": "Independent trade magazine", "Website-safe excerpt": "cutting-edge holographic technology", "Suggested Placement": "Homepage media strip", "Source URL": "https://7371071c.flowpaper.com/FW230910DIGITAL/", "Authority": "Very High", "Caveat": "Short editorial descriptor.", "Harvested": "2026-08-24" }, { "ID": "QB-007", "Project / Topic": "Miirage / Company", "Attribution": "IAAPA Funworld", "Source Class": "Independent trade magazine", "Website-safe excerpt": "images appear lifelike even close up", "Suggested Placement": "Technology proof section", "Source URL": "https://7371071c.flowpaper.com/FW230910DIGITAL/", "Authority": "Very High", "Caveat": "Short editorial observation.", "Harvested": "2026-08-24" }, { "ID": "QB-008", "Project / Topic": "Melbourne Museum", "Attribution": "Sixteen:Nine", "Source Class": "Independent trade media", "Website-safe excerpt": "this is well done", "Suggested Placement": "Melbourne Museum page", "Source URL": "https://www.sixteen-nine.net/2024/08/29/cranky-virtual-t-rex-greets-visitors-to-down-under-dino-museum-show/", "Authority": "Very High", "Caveat": "Powerful because the article is otherwise sceptical about hologram terminology.", "Harvested": "2026-08-24" }, { "ID": "QB-009", "Project / Topic": "Miirage / Company", "Attribution": "Holography & Optical Technology News", "Source Class": "Specialist trade media", "Website-safe excerpt": "brings people, objects and scenes to 'life'", "Suggested Placement": "Technology page", "Source URL": "https://holography-news.com/news/?tag=holography", "Authority": "High", "Caveat": "Specialist publication descriptor.", "Harvested": "2026-08-24" }, { "ID": "QB-010", "Project / Topic": "Jo Malone London", "Attribution": "Eventex Awards", "Source Class": "Official awards body", "Website-safe excerpt": "a platinum Immersive technology winner", "Suggested Placement": "Jo Malone case study / awards section", "Source URL": "https://eventex.com/blog/eventex-events-industry-trends-the-use-of-immersive-technologies", "Authority": "Very High", "Caveat": "Applies to the whole Jo Malone Gingerbread House activation. State Miirage was a technology partner.", "Harvested": "2026-08-24" }, { "ID": "QB-015", "Project / Topic": "Goodwood Festival of Speed", "Attribution": "Business Info Magazine", "Source Class": "Independent trade media", "Website-safe excerpt": "delivering audio visual effects with razor-sharp precision", "Suggested Placement": "Goodwood case study", "Source URL": "https://businessinfomag.uk/B2B-Technology/future-lab-showcases-developments-in-alternative-powered-vehicles-deliveries-and-the-metaverse/", "Authority": "High", "Caveat": "Trade coverage.", "Harvested": "2026-08-24" }, { "ID": "QB-016", "Project / Topic": "London Tech Week", "Attribution": "London Tech Week", "Source Class": "Official event speaker profile", "Website-safe excerpt": "groundbreaking Miirage display technology", "Suggested Placement": "London Tech Week page / About", "Source URL": "https://londontechweek.com/speakers/james-butler", "Authority": "High", "Caveat": "Official event profile wording.", "Harvested": "2026-08-24" } ], "interview_video_evidence": [ { "Evidence ID": "VE-001", "Video / Event": "Technology for Marketing", "Location / Area": "ExCeL London", "Timestamp": "0:10.760", "Speaker / Attribution": "Anonymous attendee, clip 1", "Evidence Class": "Public testimonial", "Original Transcript": "I think it's amazing.", "Clean Website Version": "I think it's amazing.", "Suggested Use": "Public testimonial card / event page", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=11s", "Transcript File": "Technology for Marketing testimonials and reviews.sbv", "Status": "Ready", "Notes": "Exact testimonial content retained." }, { "Evidence ID": "VE-002", "Video / Event": "Technology for Marketing", "Location / Area": "ExCeL London", "Timestamp": "0:10.760-0:27.000", "Speaker / Attribution": "Anonymous attendee, clip 2", "Evidence Class": "Public testimonial", "Original Transcript": "I thought it was very eye-catching when I saw it.", "Clean Website Version": "I thought it was very eye-catching when I saw it.", "Suggested Use": "Public testimonial card / attention proof", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=20s", "Transcript File": "Technology for Marketing testimonials and reviews.sbv", "Status": "Ready", "Notes": "Speaker name is not present in transcript." }, { "Evidence ID": "VE-003", "Video / Event": "Technology for Marketing", "Location / Area": "ExCeL London", "Timestamp": "0:27.000", "Speaker / Attribution": "Anonymous attendee, clip 3", "Evidence Class": "Public testimonial", "Original Transcript": "It just, it looked 3D. You feel like something like that should not exist.", "Clean Website Version": "It just looked 3D. You feel like something like that should not exist.", "Suggested Use": "Public testimonial card / realism proof", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=27s", "Transcript File": "Technology for Marketing testimonials and reviews.sbv", "Status": "Ready", "Notes": "Lightly cleaned only." }, { "Evidence ID": "VE-004", "Video / Event": "Technology for Marketing", "Location / Area": "ExCeL London", "Timestamp": "0:33.160", "Speaker / Attribution": "Anonymous attendee, clip 4", "Evidence Class": "Public testimonial", "Original Transcript": "The colors part just, just look brilliant. It really looks like she's in there in the Box.", "Clean Website Version": "The colours look brilliant. It really looks like she's in there in the box.", "Suggested Use": "Public testimonial card / visual quality proof", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=33s", "Transcript File": "Technology for Marketing testimonials and reviews.sbv", "Status": "Ready", "Notes": "UK spelling normalized in website version." }, { "Evidence ID": "VE-005", "Video / Event": "Technology for Marketing", "Location / Area": "ExCeL London", "Timestamp": "0:36.880", "Speaker / Attribution": "Anonymous attendee, clip 5", "Evidence Class": "Public testimonial", "Original Transcript": "Very cool, very cool experience.", "Clean Website Version": "Very cool experience.", "Suggested Use": "Public testimonial card", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=37s", "Transcript File": "Technology for Marketing testimonials and reviews.sbv", "Status": "Ready", "Notes": "Repetition lightly reduced in website version." }, { "Evidence ID": "VE-006", "Video / Event": "Technology for Marketing", "Location / Area": "ExCeL London", "Timestamp": "0:36.880-0:42.000", "Speaker / Attribution": "Anonymous attendee, clip 6", "Evidence Class": "Public testimonial", "Original Transcript": "I could just be there and just stare at this for hours and hours of land and I wouldn't get bored.", "Clean Website Version": "I could just stand there and stare at this for hours and hours. I wouldn't get bored.", "Suggested Use": "Public testimonial card / dwell-time theme", "Source URL": "https://www.youtube.com/watch?v=upwoav0msS8&t=42s", "Transcript File": "Technology for Marketing testimonials and reviews.sbv", "Status": "Ready", "Notes": "Transcript contains an apparent speech-to-text error ('of land'); cleaned version preserves the intended meaning without adding a new claim." }, { "Evidence ID": "VE-008", "Video / Event": "Goodwood Festival of Speed", "Location / Area": "Future Lab", "Timestamp": "0:06.000-0:17.520", "Speaker / Attribution": "Interviewer", "Evidence Class": "On-site observation", "Original Transcript": "We can see lots of people taking part and their image being mirrored as well.", "Clean Website Version": "The interview footage shows visitors actively taking part in the Miirage experience at Future Lab.", "Suggested Use": "Goodwood page / crowd-engagement evidence", "Source URL": "https://www.youtube.com/watch?v=oOw_yhD2T0Y&t=6s", "Transcript File": "Futurelabs interview.sbv", "Status": "Ready", "Notes": "Observation from interviewer; do not label as a customer testimonial." }, { "Evidence ID": "VE-009", "Video / Event": "Goodwood Festival of Speed", "Location / Area": "Future Lab", "Timestamp": "1:11.160-1:35.720", "Speaker / Attribution": "James Butler, Miirage CEO", "Evidence Class": "First-party technology explanation", "Original Transcript": "It's all about the personal connection... when you can see a life-size realistic hologram it's a lot more personal and creates a better connection with the audience.", "Clean Website Version": "A life-size holographic presence can create a more personal connection with the audience than a conventional video call.", "Suggested Use": "Goodwood page / technology context", "Source URL": "https://www.youtube.com/watch?v=oOw_yhD2T0Y&t=71s", "Transcript File": "Futurelabs interview.sbv", "Status": "Ready with attribution", "Notes": "First-party explanation, not independent review." }, { "Evidence ID": "VE-010", "Video / Event": "Goodwood Festival of Speed", "Location / Area": "Future Lab", "Timestamp": "2:09.880-2:17.960", "Speaker / Attribution": "James Butler, Miirage CEO", "Evidence Class": "First-party audience-response observation", "Original Transcript": "It's been fantastic, it's been really surprising... we got people of all ages, all different backgrounds. It's great to see their reaction.", "Clean Website Version": "The response was fantastic, with people of all ages and backgrounds engaging with the experience.", "Suggested Use": "Goodwood page / audience-response context", "Source URL": "https://www.youtube.com/watch?v=oOw_yhD2T0Y&t=130s", "Transcript File": "Futurelabs interview.sbv", "Status": "Ready with attribution", "Notes": "First-party observation made during the event." } ], "supporting_coverage": [ { "ID": "IC-001", "Project": "Melbourne Museum", "Publisher / Source": "Planet Attractions", "Coverage Type": "Independent industry coverage", "What It Corroborates": "Reports Miirage's T. rex holographic experience and independently documents the visitor attention and entrance bottleneck.", "Source URL": "https://www.planetattractions.com/news/Miirage-creates-holographic-experience-for-Melbourne-Museum%E2%80%99s-landmark-T-Rex-exhibition/3595", "Strength": "High", "Use": "Corroborates client testimonial", "Harvested": "2026-08-24" }, { "ID": "IC-002", "Project": "Goodwood Festival of Speed", "Publisher / Source": "Goodwood", "Coverage Type": "Official event listing", "What It Corroborates": "Goodwood lists Miirage as a Future Lab exhibitor and describes its modular, high-definition holographic technology.", "Source URL": "https://www.goodwood.com/motorsport/festival-of-speed/explore/future-lab/exhibitors/", "Strength": "High", "Use": "Official event corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-003", "Project": "Goodwood Festival of Speed", "Publisher / Source": "Goodwood Media Centre", "Coverage Type": "Official media coverage", "What It Corroborates": "Goodwood's media centre describes Miirage as a modular hologram system with razor-sharp audiovisual precision.", "Source URL": "https://media.goodwood.com/fos-tech-at-the-festival-of-speed-future-lab-exhibitors-announced/", "Strength": "High", "Use": "Official event corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-004", "Project": "Goodwood Festival of Speed", "Publisher / Source": "Forbes", "Coverage Type": "Independent media coverage", "What It Corroborates": "Forbes covered Miirage at Future Lab and described its high-definition holographic technology.", "Source URL": "https://www.forbes.com/sites/bernardmarr/2024/07/25/the-innovative-future-tech-at-goodwood-festival-of-speed-2024/", "Strength": "High", "Use": "Independent media corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-005", "Project": "RETHINK Retail", "Publisher / Source": "RETHINK Retail", "Coverage Type": "Official event page", "What It Corroborates": "RETHINK Retail's gala page features a dedicated Miirage Hologram Experience among the event highlights.", "Source URL": "https://rethink.industries/events/rethink-retail-gala-during-nrf26/", "Strength": "High", "Use": "Official event corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-006", "Project": "London Tech Week", "Publisher / Source": "London Tech Week", "Coverage Type": "Official event page", "What It Corroborates": "London Tech Week publicly lists Miirage as an exhibitor and describes its holographic technology and interactive applications.", "Source URL": "https://londontechweek.com/sponsors-1/miirage", "Strength": "High", "Use": "Official event corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-007", "Project": "Epic Games", "Publisher / Source": "Miirage website", "Coverage Type": "First-party project archive", "What It Corroborates": "Miirage's public project archive documents Epic Games installing a Miirage display in its London Innovation Lab.", "Source URL": "https://miirage.com/article_41_From_Tokyo_to_New_York-How_Mirage_Is_Driving_Global_Adoption_of_Holographic_Experiences.php", "Strength": "Medium", "Use": "First-party corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-008", "Project": "Selfridges", "Publisher / Source": "Miirage website", "Coverage Type": "First-party project archive", "What It Corroborates": "Miirage's public project archive documents Selfridges installing a Miirage display in its Smart Tech department.", "Source URL": "https://miirage.com/article_41_From_Tokyo_to_New_York-How_Mirage_Is_Driving_Global_Adoption_of_Holographic_Experiences.php", "Strength": "Medium", "Use": "First-party corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-009", "Project": "TM:RW New York", "Publisher / Source": "Miirage website", "Coverage Type": "First-party project archive", "What It Corroborates": "Miirage's public project archive documents the Miirage installation within TM:RW in Times Square, New York.", "Source URL": "https://miirage.com/article_41_From_Tokyo_to_New_York-How_Mirage_Is_Driving_Global_Adoption_of_Holographic_Experiences.php", "Strength": "Medium", "Use": "First-party corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-010", "Project": "Jo Malone London", "Publisher / Source": "Branchout Productions / Kevin Chote", "Coverage Type": "Partner project account", "What It Corroborates": "Describes the Jo Malone Gingerbread House activation at Battersea Power Station as a convergence of innovation, design and technology, and credits Miirage among the creative partners.", "Source URL": "https://uk.linkedin.com/in/kevin-chote-35178571", "Strength": "High", "Use": "Partner corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-011", "Project": "Saudi Ministry of Defence", "Publisher / Source": "Performit Live", "Coverage Type": "Partner project account", "What It Corroborates": "Documents a real-time holographic health character experience in Dammam, with a remote performer driving the character through Miirage and interacting with the audience.", "Source URL": "https://www.linkedin.com/posts/performit-live_innovation-virtualproduction-digitaltransformation-activity-7260242888859467779-YEME", "Strength": "High", "Use": "Partner corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-012", "Project": "Goodwood Festival of Speed", "Publisher / Source": "Lucy Johnston / Future Lab Curator", "Coverage Type": "Curator selection / official event social", "What It Corroborates": "Names Miirage among the exceptional companies invited to exhibit at Future Lab and bring pioneering technology stories to approximately 200,000 festival visitors.", "Source URL": "https://www.linkedin.com/posts/lucyjohnstonwai_two-weeks-today-and-well-be-live-with-the-activity-7212049055013576705-2yJU", "Strength": "High", "Use": "Curator corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-013", "Project": "Goodwood Festival of Speed", "Publisher / Source": "This Is Catapult / Ronan Healy", "Coverage Type": "Event production partner recap", "What It Corroborates": "Lists Miirage among the Future Lab technology companies in a world-class showcase at a sold-out Festival of Speed reported as 226,000 tickets.", "Source URL": "https://www.linkedin.com/posts/ronanh_futurelab-fos-thisiscatapult-activity-7224400767967719424-bB8o", "Strength": "High", "Use": "Event partner corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-014", "Project": "RETHINK Retail", "Publisher / Source": "RETHINK Retail / EIN Presswire", "Coverage Type": "Official event press release", "What It Corroborates": "The AI in Retail conference announcement identifies Miirage's interactive hologram system as a featured experience designed to redefine customer experiences through visual storytelling.", "Source URL": "https://0e190a550a8c4c8c4b93-fcd009c875a5577fd4fe2f5b7e3bf4eb.ssl.cf2.rackcdn.com/EINPresswire-770398290-ai-in-retail-air-conference-returns-during-nrf-2025-with-groundbreaking-innovations-1.pdf", "Strength": "High", "Use": "Official event corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-015", "Project": "Selfridges", "Publisher / Source": "invidis / Sixteen:Nine", "Coverage Type": "Independent industry coverage", "What It Corroborates": "Independent digital signage coverage documents the Miirage Miracle being displayed and sold through Smartech at Selfridges London.", "Source URL": "https://invidis.com/sixteen-nine/2025/07/11/holograph-ish-displays-now-sold-at-london-department-store/", "Strength": "High", "Use": "Independent media corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-016", "Project": "Miirage / Company", "Publisher / Source": "Planet Attractions", "Coverage Type": "Independent long-form industry feature", "What It Corroborates": "A dedicated feature says Miirage could change the game for immersive experiences, describes the system as impressive, and explains its no-glasses, ultra-realistic 3D experience.", "Source URL": "https://www.planetattractions.com/news/Bridging-realities%3A-How-Miirage%E2%80%99s-no-glasses-holographic-experience-could-change-the-game-for-immersive-experiences/2357", "Strength": "High", "Use": "Homepage media recognition and company-wide corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-017", "Project": "Miirage / Company", "Publisher / Source": "IAAPA Funworld", "Coverage Type": "Independent attractions trade magazine feature", "What It Corroborates": "IAAPA Funworld profiled Miirage as newly developed cutting-edge holographic technology and noted that the high-resolution images can appear lifelike even close up.", "Source URL": "https://7371071c.flowpaper.com/FW230910DIGITAL/", "Strength": "High", "Use": "Homepage media recognition and attractions-sector authority", "Harvested": "2026-08-24" }, { "ID": "IC-018", "Project": "Melbourne Museum", "Publisher / Source": "Sixteen:Nine / invidis", "Coverage Type": "Independent digital signage review", "What It Corroborates": "A sceptical industry writer independently documented the visitor bottleneck, said the execution was well done, and described the environmental creative as clever and effective.", "Source URL": "https://www.sixteen-nine.net/2024/08/29/cranky-virtual-t-rex-greets-visitors-to-down-under-dino-museum-show/", "Strength": "High", "Use": "Strong independent project review", "Harvested": "2026-08-24" }, { "ID": "IC-019", "Project": "Goodwood Festival of Speed", "Publisher / Source": "Goodwood Road & Racing", "Coverage Type": "Official editorial feature", "What It Corroborates": "Goodwood says Miirage is at the forefront of redefining holographic technology and highlights photo-realistic, life-size experiences with razor-sharp visual quality.", "Source URL": "https://www.goodwood.com/grr/event-coverage/festival-of-speed/2024-fos-future-lab-exhibitors-announced/", "Strength": "High", "Use": "Homepage quote and Goodwood case-study evidence", "Harvested": "2026-08-24" }, { "ID": "IC-020", "Project": "Miirage / Company", "Publisher / Source": "Holography & Optical Technology News", "Coverage Type": "Specialist holography trade feature", "What It Corroborates": "The specialist publication ran a dedicated feature, Miirage on the Horizon, describing a system that brings people, objects and scenes to life without external wearables.", "Source URL": "https://holography-news.com/news/?tag=holography", "Strength": "High", "Use": "Specialist industry recognition", "Harvested": "2026-08-24" }, { "ID": "IC-021", "Project": "Jo Malone London", "Publisher / Source": "Sixteen:Nine / invidis", "Coverage Type": "Independent digital signage project coverage", "What It Corroborates": "Independent trade coverage documents the Jo Malone Battersea Power Station activation and identifies Miirage as the supplier of the transparent display experience.", "Source URL": "https://invidis.com/sixteen-nine/2023/11/23/led-and-hologram-ish-transparent-lcd-create-gingerbread-house-christmas-activation-in-london/", "Strength": "High", "Use": "Jo Malone case-study corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-022", "Project": "Jo Malone London", "Publisher / Source": "Eventex Awards", "Coverage Type": "Official award recognition", "What It Corroborates": "Eventex identifies the Jo Malone London Gingerbread House as a platinum Immersive Technology winner. Miirage was one technology partner on the wider award-winning activation.", "Source URL": "https://eventex.com/blog/eventex-events-industry-trends-the-use-of-immersive-technologies", "Strength": "High", "Use": "Project award recognition with attribution caveat", "Harvested": "2026-08-24" }, { "ID": "IC-023", "Project": "Jo Malone London", "Publisher / Source": "Image Reports", "Coverage Type": "Independent trade award coverage", "What It Corroborates": "Image Reports lists the Jo Malone London Gingerbread House among the Creative Retail Awards finalists in Technology, Festive Display and Pop-Up Store categories.", "Source URL": "https://imagereportsmag.co.uk/creative-retail-awards-shortlist-revealed-2/", "Strength": "High", "Use": "Project awards corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-024", "Project": "Saudi Ministry of Defence", "Publisher / Source": "Performit Live", "Coverage Type": "Partner case study", "What It Corroborates": "Performit reports increased audience interaction, longer engagement and attendee sharing, and says the Miirage display made the live character feel truly present.", "Source URL": "https://www.linkedin.com/posts/performit-live_performit-live-case-study-activity-7295024049280217088-4lYs", "Strength": "High", "Use": "Partner case-study performance evidence", "Harvested": "2026-08-24" }, { "ID": "IC-025", "Project": "Saudi Ministry of Defence", "Publisher / Source": "James Banfield / Performit Live", "Coverage Type": "Technology partner endorsement", "What It Corroborates": "The partner describes working on a Miirage project as a thrill and calls the lifelike 3D effect incredible while explaining the real-time remote performance workflow.", "Source URL": "https://uk.linkedin.com/in/lez-andrew-29400b276", "Strength": "High", "Use": "Partner endorsement and technical corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-026", "Project": "Miirage / Company", "Publisher / Source": "Assiturus Ventures", "Coverage Type": "External business partner endorsement", "What It Corroborates": "An external business partner describes Miirage as a fantastic emerging technology company, calls the product amazing and places it at the leading edge of holographics.", "Source URL": "https://www.linkedin.com/posts/jrichardharland_introducing-miirage-activity-7165992233295421441-IkUN", "Strength": "High", "Use": "Partner endorsement for company-level trust", "Harvested": "2026-08-24" }, { "ID": "IC-027", "Project": "Goodwood Festival of Speed", "Publisher / Source": "Business Info Magazine", "Coverage Type": "Independent trade coverage", "What It Corroborates": "Business Info Magazine includes Miirage in its Future Lab technology coverage and describes the modular hologram system as delivering audiovisual effects with razor-sharp precision.", "Source URL": "https://businessinfomag.uk/B2B-Technology/future-lab-showcases-developments-in-alternative-powered-vehicles-deliveries-and-the-metaverse/", "Strength": "Medium", "Use": "Independent Goodwood amplification", "Harvested": "2026-08-24" }, { "ID": "IC-028", "Project": "Miirage / Company", "Publisher / Source": "International Society for Presence Research", "Coverage Type": "Professional / academic curation", "What It Corroborates": "ISPR highlighted Miirage as an apparently improved modular hologram product that does not require glasses and republished the in-depth Planet Attractions feature for its audience.", "Source URL": "https://ispr.info/2023/10/17/bridging-realities-how-miirages-no-glasses-holographic-experience-could-change-the-game-for-immersive-experiences/", "Strength": "Medium", "Use": "Professional-community corroboration", "Harvested": "2026-08-24" }, { "ID": "IC-029", "Project": "Miirage / Company", "Publisher / Source": "Target3D", "Coverage Type": "Reseller / technology partner profile", "What It Corroborates": "Target3D describes Miirage as a modular hologram system that redefines virtual experiences and creates incredibly realistic holograms that merge virtual and physical worlds.", "Source URL": "https://www.target3d.co.uk/product-page/miirage", "Strength": "Medium", "Use": "Partner / reseller validation", "Harvested": "2026-08-24" }, { "ID": "IC-030", "Project": "London Tech Week", "Publisher / Source": "London Tech Week", "Coverage Type": "Official speaker recognition", "What It Corroborates": "London Tech Week lists Miirage CEO James Butler as a speaker and describes the Miirage display technology as groundbreaking.", "Source URL": "https://londontechweek.com/speakers/james-butler", "Strength": "High", "Use": "Official event and leadership recognition", "Harvested": "2026-08-24" } ] }