MIIRAGE REVIEWS AND TESTIMONIALS - COMPLETE CURATED ARCHIVE Website: https://miiragereviews.com/ Operator: Miirage Limited Public submissions: disabled PUBLIC REVIEWS [PR-001] Adam Bennington | Miirage launch / general | LinkedIn This looks awesome. There are loads of potential installation use cases, especially for enterprise technology events. Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-002] Mike Flynn | Miirage launch / modular system | LinkedIn This is so awesome. The modular system can create larger installations, with content playing across multiple units as one. Gamechanger. Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-003] Faresh Jowharsha | Miirage launch / general | LinkedIn Looks great. Keen to explore the possibilities! Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-004] Jonathan Dewey | Miirage launch / general | LinkedIn Exciting stuff. Now for world domination! Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-005] Marcin Hordyniec | Miirage launch / general | LinkedIn Check this out. So cool! Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-006] Lewis Kyle White | Miirage launch / general | LinkedIn Can't wait to have a go! Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-007] Tiffany Macquet | Miirage launch / general | LinkedIn Nicely done! Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-008] Sarah Greene | Miirage launch / general | LinkedIn This is exciting. I'd love to see it in action. Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-009] Amanda McNeil | Miirage launch / general | LinkedIn This looks amazing. Congratulations! Source: https://www.linkedin.com/posts/iamjamesbutler_experiences-hologram-miirage-activity-7020875680208842752-9gNT [PR-010] Ian Henderson | Miirage holographic AI / general | LinkedIn Great to see Miirage doing what it does best with innovative new features. Always amazing to see online, even better in person. Source: https://uk.linkedin.com/in/ian-henderson-a6094022 [PR-011] Ian Henderson | Selfridges | LinkedIn Great to see the new Miirage unit in such a great location. Looks incredible. Source: https://uk.linkedin.com/in/ian-henderson-a6094022 [PR-012] Neighla Cain MSc | London Tech Week | LinkedIn Miirage was my favourite technology at London Tech Week. Very, very cool seeing it in action. Source: https://uk.linkedin.com/in/neighlacain [PR-013] Antoinette K. Meehan | Goodwood Festival of Speed | LinkedIn I stepped into the Miirage Hologram Box and instantly saw my digital twin waving at my husband. Source: https://www.linkedin.com/pulse/exhilarating-festival-speed-24-antoinette-k-meehan-mcmi-chmc-emwmf [PR-014] James Banfield / Performit Live | Saudi Ministry of Defence | LinkedIn Working on a Miirage project is always a thrill. The lifelike 3D effect is incredible. Source: https://uk.linkedin.com/in/lez-andrew-29400b276 [PR-015] Performit Live | LEAP / London Tech Week / Goodwood | LinkedIn It steals the show every time, and we could not be more proud of the feedback we have received. Source: https://www.linkedin.com/posts/james-banfield-344649162_meta-remoteproduction-ue5-activity-7216759641827889152-5FLw [PR-016] Jacques Alexander Bertrand | Miirage launch / general | LinkedIn So cool. Congratulations! Source: https://uk.linkedin.com/in/jacquesabertrand [PR-017] Loic van Damme | Realtime AI presentation / hackathon | LinkedIn Great presentation yesterday. Looking forward to next week. Source: https://www.linkedin.com/posts/richardbowdler_realtime-ai-hackathon-activity-7259617760538718208-LBLK [PR-018] Ray Baptiste | Realtime AI presentation / hackathon | LinkedIn Really enjoyed your presentation tonight. Thank you. Source: https://www.linkedin.com/posts/richardbowdler_realtime-ai-hackathon-activity-7259617760538718208-LBLK [PR-019] Richard Bowdler | Realtime AI presentation / hackathon | LinkedIn Great to see Miirage today. See you next Wednesday! Source: https://www.linkedin.com/posts/richardbowdler_realtime-ai-hackathon-activity-7259617760538718208-LBLK [PR-020] Assiturus Ventures | Miirage technology / company | LinkedIn Miirage is a fantastic emerging technology company. The product is amazing, at the leading edge of holographics and a great example of British design. Source: https://www.linkedin.com/posts/jrichardharland_introducing-miirage-activity-7165992233295421441-IkUN [PR-021] Alejandra Carreño Garzon | London Tech Week | LinkedIn London Tech Week was amazing, with interactive technologies such as Miirage among the highlights. Source: https://uk.linkedin.com/in/maria-alejandra-carreno-garzon [PR-022] Khedra Cloud | Holographic AI assistants | LinkedIn AI-powered avatars paired with state-of-the-art holographic displays are bringing science fiction into reality. Source: https://au.linkedin.com/in/khedracloudmarketingleader [PR-023] Ian Henderson | RETHINK Retail / US debut | LinkedIn Great to see Miirage making waves in the US! Source: https://uk.linkedin.com/in/ian-henderson-a6094022 [PR-024] Ian Henderson | Miirage growth / general | LinkedIn Delighted to see Miirage going from strength to strength! Source: https://uk.linkedin.com/in/ian-henderson-a6094022 [PR-025] Ian Henderson | Miirage capabilities / general | LinkedIn Incredible stuff. Always impressed with Miirage and its constantly evolving capabilities! Source: https://uk.linkedin.com/in/ian-henderson-a6094022 [PR-026] 80six | Tech Days / immersive studio experimentation | LinkedIn Massive props to our fantastic partners at Miirage for helping us explore immersive, interactive and holographic experiences. Source: https://uk.linkedin.com/in/natasha-ba-abdullah-01b9411b [PR-027] Klemens Wengert | Miirage year review / showcase | LinkedIn That is awesome. Source: https://www.linkedin.com/posts/mark-lister-ab488a19_2023-was-a-blast-2024-is-already-outrageous-activity-7155819072335597568-iY1D [PR-028] Michael Davey | AIME Melbourne / Miirage showcase | LinkedIn Looks amazing. I would love to see it in person and explore where the technology could have the biggest impact. Source: https://au.linkedin.com/in/mdavey1 [PR-029] Anonymous attendee, clip 1 | Technology for Marketing, ExCeL London | YouTube / on-camera interview I think it's amazing. Source: https://www.youtube.com/watch?v=upwoav0msS8&t=11s [PR-030] Anonymous attendee, clip 2 | Technology for Marketing, ExCeL London | YouTube / on-camera interview I thought it was very eye-catching when I saw it. Source: https://www.youtube.com/watch?v=upwoav0msS8&t=20s [PR-031] Anonymous attendee, clip 3 | Technology for Marketing, ExCeL London | YouTube / on-camera interview It just looked 3D. You feel like something like that should not exist. Source: https://www.youtube.com/watch?v=upwoav0msS8&t=27s [PR-032] Anonymous attendee, clip 4 | Technology for Marketing, ExCeL London | YouTube / on-camera interview The colours look brilliant. It really looks like she's in there in the box. Source: https://www.youtube.com/watch?v=upwoav0msS8&t=33s [PR-033] Anonymous attendee, clip 5 | Technology for Marketing, ExCeL London | YouTube / on-camera interview Very cool experience. Source: https://www.youtube.com/watch?v=upwoav0msS8&t=37s [PR-034] Anonymous attendee, clip 6 | Technology for Marketing, ExCeL London | YouTube / on-camera interview I could just stand there and stare at this for hours and hours. I wouldn't get bored. Source: https://www.youtube.com/watch?v=upwoav0msS8&t=42s CLIENT TESTIMONIALS [CT-001] Jo Malone London | Jo Malone Christmas Activation Miirage brought our Jo Malone gingerbread man to life and created a fantastic experience that our guests will remember. The Miirage holographic display became the centrepiece of our Christmas activation, captivating guests and drawing people into the experience. It brought our Jo Malone gingerbread man to life in such a fun and memorable way, creating a real sense of excitement around the activation. Guests stopped, watched, interacted and enjoyed seeing the character come to life in front of them. Miirage helped us create a fantastic experience for our guests and, most importantly, some wonderful lasting memories. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-002] Melbourne Museum | T. rex Exhibition The displays were so effective at capturing attention that we had to move them away from the entrance because visitors kept stopping to watch. We purchased three modular holographic displays from Miirage to promote our T. rex exhibition. Initially, we positioned the displays close to the museum entrance. The response was so immediate that visitors began stopping in the doorway to watch them, creating a bottleneck at the entrance. We eventually moved the installation further into the lobby, where there was enough space for people to stop, gather and properly enjoy the holographic experience. That alone demonstrated just how effective the displays were at capturing attention. More than a year later, the holographic installation is still running in our lobby and continues to amaze visitors. It consistently attracts attention, creates excitement around the exhibition and performs exactly the role we purchased it to do. Even after such an extended period, people still stop to watch. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-003] Selfridges | Smart Tech Department Installation We discovered Miirage at London Tech Week and were immediately impressed. Fantastic technology with an enormous range of potential applications. We first discovered Miirage at London Tech Week and were immediately impressed by what the technology could do. We now have a Miirage holographic display in our Smart Tech department, positioned where customers see it as they come down the escalator into the store. It creates an immediate visual impact and naturally attracts attention from people entering the department. Fantastic technology, with an enormous range of potential applications. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-004] Epic Games | London Experience Lab We wanted a showpiece that reflected the quality and innovation of our own work. Incredible technology, and we are proud to showcase it in our London Experience Lab. We first came across Miirage after seeing the Miirage Miracle display in Selfridges in central London. We wanted a central showpiece for our London Experience Lab that could showcase our technology and virtual experiences on a display that reflected the quality and innovation of our own work. We subsequently purchased a Miirage Miracle, and it is now used on a daily basis within the Experience Lab. We use the display when presenting to clients visiting from around the world, as well as during events and demonstrations covering a huge variety of sectors. It has become an important part of the way we present our work and create memorable technology experiences for visitors. Incredible technology, and we are proud to showcase it in our London Experience Lab. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-005] RETHINK Retail | RETHINK Retail Gala Miirage became one of the centrepieces of our biggest event of the year and brought an enormous amount of energy and entertainment to the evening. The Rethink Retail Gala in New York, held alongside NRF, is our biggest event of the year, and this year Miirage became one of its centrepieces. They created a holographic experience that gave our guests something genuinely different to interact with and enjoy. Retail consultants, industry leaders and guests from around the world were able to experience the technology first-hand. Miirage brought an enormous amount of energy, entertainment and conversation to the evening. Our guests loved being part of the experience, and we are extremely grateful for what Miirage contributed to the event. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-006] SABIC | Jubail Headquarters Lobby We had explored other holographic display companies in the past, but Miirage was able to deliver. We first discovered Miirage after seeing the company exhibit at the LEAP Technology Expo in Riyadh. We had previously been in discussions with other companies in the holographic display market, but had never been able to establish a partnership that worked for us. Miirage was able to deliver. We purchased a Miirage display and installed it in the lobby of our headquarters in Jubail. Today, the display is used to communicate our corporate and digital strategy and also serves as a training and information tool for our employees throughout their working day. It has given us a highly visual and innovative way to communicate important information and bring our strategy to life within the workplace. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-007] Goodwood Festival of Speed | Future Lab Miirage was one of our standout companies and created an incredible experience that attracted both our guests and the media. Every year, Future Lab at the Goodwood Festival of Speed brings together some of the most exciting technology companies from around the world. Miirage was one of our standout companies. Their holographic experience attracted an incredible amount of attention from guests and media throughout the festival. Miirage and its CEO were featured by the BBC, and the technology was also showcased across the giant screens around the Festival of Speed. Most importantly, our guests loved it. People were fascinated by the technology and excited to experience something so different as part of Future Lab. Miirage brought something truly memorable to the festival, and we would absolutely invite them back to future events. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-008] Saudi Ministry of Defence | Interactive Health Character Event We were absolutely blown away. Miirage brought our character to life as a live, bilingual, interactive holographic experience. We were absolutely blown away by what Miirage delivered for one of our events. The team brought one of our health characters to life as a fully interactive holographic experience, allowing the character to communicate live with participants in both English and Arabic. Visually, the character was exceptional. It had the quality and personality of a Pixar-level animated character, but what made the experience particularly impressive was that everything was happening live. The character was not generated by AI. An actor located thousands of miles away performed in real time, with their motion capture data streamed directly into the 3D character inside the Miirage display. Guests could interact with the character naturally and receive a live response. The result was incredibly engaging, technically impressive and completely memorable. Absolutely brilliant. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-009] Woolworths | Seasonal Product and Strategy Exhibition Miirage brought our products and seasonal campaigns to life in spectacular holographic form and helped us stand out as a company. Each year, we exhibit to showcase the Woolworths range of food and products together with our evolving strategy. This year, Miirage created a triple modular holographic installation for us, transforming our presentation into something far more visual and engaging. The content brought seasonal campaigns and some of our biggest products to life in holographic form, from summer barbecues through to Christmas turkeys and hero product displays. Instead of simply presenting numbers, products and strategy on a page, Miirage gave people something they could actually experience. The installation looked incredible and helped Woolworths stand out as a company. It completely changed the impact of the presentation. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-010] London Tech Week | London Tech Week Exhibition Miirage was by far one of the standout companies exhibiting at London Tech Week. Fantastic experience and fantastic technology. Miirage was by far one of the standout companies exhibiting at London Tech Week. While many exhibitors were presenting software-based technology, Miirage created a complete physical experience that participants could see, interact with and remember. It gave people something genuinely different on the exhibition floor. The company attracted attention throughout the event and was interviewed by both our own teams and external media. BBC technology journalist Zoe Kleinman also came to experience Miirage first-hand. Fantastic experience, fantastic technology, and we were proud to have Miirage as part of London Tech Week. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-011] LEAP / DeepFest | DeepFest Entrance Experience We were so impressed by Miirage that we gave them a 100 square metre site completely free of charge. They absolutely delivered. We were so impressed by Miirage that we provided the company with a 100 square metre exhibition space completely free of charge. We wanted Miirage at the show. DeepFest was our new dedicated AI sector, and we wanted people entering that part of the event to immediately encounter something extraordinary, something capable of stopping them and making the entrance itself feel memorable. For us, that experience was Miirage. They absolutely delivered. Throughout the event, hundreds of people were continuously gathering around the Miirage installation. It became one of the most talked-about and visually striking experiences at the show. We were extremely happy with our decision to bring them into DeepFest. Absolutely amazing technology and a truly memorable experience. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-012] Marketing Technology Expo | ExCeL London Entrance Installation We positioned Miirage directly at the entrance to ExCeL because we wanted every visitor to see it. They absolutely delivered. Our event took place at ExCeL London, but rather than positioning Miirage inside one of the exhibition halls, we put the holographic display directly at the entrance to ExCeL. The technology was simply too impressive to hide away. We wanted every person walking through the doors to be greeted by something immediately engaging and memorable, and Miirage absolutely delivered. Over the course of the event, thousands of people stopped at the display to experience the technology, ask questions and find out more. The level of curiosity and engagement it generated was fantastic. We were truly blown away by the response, and it was fantastic to have Miirage as part of our event and using their displays to promote the show itself. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-013] JCDecaux | Paris Innovation Lab Our clients are consistently amazed when they experience Miirage in our Innovation Lab. It is truly impressive technology. A Miirage holographic display is permanently installed within the Innovation Lab at our Paris headquarters. We use the Innovation Lab to present technologies and experiences to our clients on a daily basis, and Miirage has become an important part of that environment. The reaction is consistently impressive. Clients are amazed when they encounter the holographic display, and it naturally creates curiosity and conversation. It is truly impressive technology and an excellent way to demonstrate what next-generation visual experiences can look like. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-014] OUTFRONT | New York Innovation Lab Trial The feedback from our clients has been incredible, and we cannot wait to work with Miirage again in the future. We positioned a Miirage holographic display within the presentation suite of our Innovation Lab at our New York headquarters for several months. This gave us the opportunity to present the technology directly to our clients, observe their reactions and gather genuine feedback on the experience and its potential applications. The response was incredible. Clients were consistently impressed by the display and excited by what the technology could potentially offer brands and advertisers. The experience gave us a valuable opportunity to see how clients respond to Miirage in a real presentation environment. We cannot wait to work with Miirage again in the future. Verification: Owner-confirmed factual account Source: Verified project feedback [CT-015] TM:RW New York | Times Square Technology Store When we opened our brand-new New York store, we knew we wanted Miirage to be part of it. Following the success of the Miirage installation within our Selfridges store, when we opened our brand-new technology innovation store in New York, we knew we wanted Miirage to be part of it. The holographic display is positioned immediately beside our point-of-sale checkout, making it one of the most visible pieces of technology in the store. Customers encounter Miirage while browsing and again when purchasing products, giving everyone who visits the opportunity to experience the technology in its full glory. It has become part of the identity of the store and fits perfectly with the innovative technology experience we wanted to create. It is fantastic to have Miirage as part of TM:RW New York. Verification: Owner-confirmed factual account Source: Verified project feedback EDITORIAL AND MEDIA EXCERPTS [QB-001] Forbes | Goodwood Festival of Speed turning ordinary spaces into extraordinary digital worlds. Source class: Independent media Source: https://www.forbes.com/sites/bernardmarr/2024/07/25/the-innovative-future-tech-at-goodwood-festival-of-speed-2024/ [QB-002] Goodwood Road & Racing | Goodwood Festival of Speed At the forefront of redefining holographic technology Source class: Official event editorial Source: https://www.goodwood.com/grr/event-coverage/festival-of-speed/2024-fos-future-lab-exhibitors-announced/ [QB-003] Goodwood | Goodwood Festival of Speed unique modular system with razor-sharp visual quality Source class: Official event listing Source: https://www.goodwood.com/motorsport/festival-of-speed/explore/future-lab/exhibitors/ [QB-004] Goodwood Media Centre | Goodwood Festival of Speed redefines virtual experiences Source class: Official event media Source: https://media.goodwood.com/fos-tech-at-the-festival-of-speed-future-lab-exhibitors-announced/ [QB-005] Planet Attractions | Miirage / Company could change the game for immersive experiences Source class: Independent trade media Source: https://www.planetattractions.com/news/Bridging-realities%3A-How-Miirage%E2%80%99s-no-glasses-holographic-experience-could-change-the-game-for-immersive-experiences/2357 [QB-006] IAAPA Funworld | Miirage / Company cutting-edge holographic technology Source class: Independent trade magazine Source: https://7371071c.flowpaper.com/FW230910DIGITAL/ [QB-007] IAAPA Funworld | Miirage / Company images appear lifelike even close up Source class: Independent trade magazine Source: https://7371071c.flowpaper.com/FW230910DIGITAL/ [QB-008] Sixteen:Nine | Melbourne Museum this is well done Source class: Independent trade media Source: https://www.sixteen-nine.net/2024/08/29/cranky-virtual-t-rex-greets-visitors-to-down-under-dino-museum-show/ [QB-009] Holography & Optical Technology News | Miirage / Company brings people, objects and scenes to 'life' Source class: Specialist trade media Source: https://holography-news.com/news/?tag=holography [QB-010] Eventex Awards | Jo Malone London a platinum Immersive technology winner Source class: Official awards body Source: https://eventex.com/blog/eventex-events-industry-trends-the-use-of-immersive-technologies [QB-015] Business Info Magazine | Goodwood Festival of Speed delivering audio visual effects with razor-sharp precision Source class: Independent trade media Source: https://businessinfomag.uk/B2B-Technology/future-lab-showcases-developments-in-alternative-powered-vehicles-deliveries-and-the-metaverse/ [QB-016] London Tech Week | London Tech Week groundbreaking Miirage display technology Source class: Official event speaker profile Source: https://londontechweek.com/speakers/james-butler INTERVIEWS AND VIDEO EVIDENCE [VE-001] Technology for Marketing | Anonymous attendee, clip 1 | 0:10.760 I think it's amazing. Evidence class: Public testimonial Source: https://www.youtube.com/watch?v=upwoav0msS8&t=11s [VE-002] Technology for Marketing | Anonymous attendee, clip 2 | 0:10.760-0:27.000 I thought it was very eye-catching when I saw it. Evidence class: Public testimonial Source: https://www.youtube.com/watch?v=upwoav0msS8&t=20s [VE-003] Technology for Marketing | Anonymous attendee, clip 3 | 0:27.000 It just looked 3D. You feel like something like that should not exist. Evidence class: Public testimonial Source: https://www.youtube.com/watch?v=upwoav0msS8&t=27s [VE-004] Technology for Marketing | Anonymous attendee, clip 4 | 0:33.160 The colours look brilliant. It really looks like she's in there in the box. Evidence class: Public testimonial Source: https://www.youtube.com/watch?v=upwoav0msS8&t=33s [VE-005] Technology for Marketing | Anonymous attendee, clip 5 | 0:36.880 Very cool experience. Evidence class: Public testimonial Source: https://www.youtube.com/watch?v=upwoav0msS8&t=37s [VE-006] Technology for Marketing | Anonymous attendee, clip 6 | 0:36.880-0:42.000 I could just stand there and stare at this for hours and hours. I wouldn't get bored. Evidence class: Public testimonial Source: https://www.youtube.com/watch?v=upwoav0msS8&t=42s [VE-008] Goodwood Festival of Speed | Interviewer | 0:06.000-0:17.520 The interview footage shows visitors actively taking part in the Miirage experience at Future Lab. Evidence class: On-site observation Source: https://www.youtube.com/watch?v=oOw_yhD2T0Y&t=6s [VE-009] Goodwood Festival of Speed | James Butler, Miirage CEO | 1:11.160-1:35.720 A life-size holographic presence can create a more personal connection with the audience than a conventional video call. Evidence class: First-party technology explanation Source: https://www.youtube.com/watch?v=oOw_yhD2T0Y&t=71s [VE-010] Goodwood Festival of Speed | James Butler, Miirage CEO | 2:09.880-2:17.960 The response was fantastic, with people of all ages and backgrounds engaging with the experience. Evidence class: First-party audience-response observation Source: https://www.youtube.com/watch?v=oOw_yhD2T0Y&t=130s SUPPORTING COVERAGE [IC-001] Planet Attractions | Melbourne Museum Reports Miirage's T. rex holographic experience and independently documents the visitor attention and entrance bottleneck. Coverage type: Independent industry coverage Source: https://www.planetattractions.com/news/Miirage-creates-holographic-experience-for-Melbourne-Museum%E2%80%99s-landmark-T-Rex-exhibition/3595 [IC-002] Goodwood | Goodwood Festival of Speed Goodwood lists Miirage as a Future Lab exhibitor and describes its modular, high-definition holographic technology. Coverage type: Official event listing Source: https://www.goodwood.com/motorsport/festival-of-speed/explore/future-lab/exhibitors/ [IC-003] Goodwood Media Centre | Goodwood Festival of Speed Goodwood's media centre describes Miirage as a modular hologram system with razor-sharp audiovisual precision. Coverage type: Official media coverage Source: https://media.goodwood.com/fos-tech-at-the-festival-of-speed-future-lab-exhibitors-announced/ [IC-004] Forbes | Goodwood Festival of Speed Forbes covered Miirage at Future Lab and described its high-definition holographic technology. Coverage type: Independent media coverage Source: https://www.forbes.com/sites/bernardmarr/2024/07/25/the-innovative-future-tech-at-goodwood-festival-of-speed-2024/ [IC-005] RETHINK Retail | RETHINK Retail RETHINK Retail's gala page features a dedicated Miirage Hologram Experience among the event highlights. Coverage type: Official event page Source: https://rethink.industries/events/rethink-retail-gala-during-nrf26/ [IC-006] London Tech Week | London Tech Week London Tech Week publicly lists Miirage as an exhibitor and describes its holographic technology and interactive applications. Coverage type: Official event page Source: https://londontechweek.com/sponsors-1/miirage [IC-007] Miirage website | Epic Games Miirage's public project archive documents Epic Games installing a Miirage display in its London Innovation Lab. Coverage type: First-party project archive Source: https://miirage.com/article_41_From_Tokyo_to_New_York-How_Mirage_Is_Driving_Global_Adoption_of_Holographic_Experiences.php [IC-008] Miirage website | Selfridges Miirage's public project archive documents Selfridges installing a Miirage display in its Smart Tech department. Coverage type: First-party project archive Source: https://miirage.com/article_41_From_Tokyo_to_New_York-How_Mirage_Is_Driving_Global_Adoption_of_Holographic_Experiences.php [IC-009] Miirage website | TM:RW New York Miirage's public project archive documents the Miirage installation within TM:RW in Times Square, New York. Coverage type: First-party project archive Source: https://miirage.com/article_41_From_Tokyo_to_New_York-How_Mirage_Is_Driving_Global_Adoption_of_Holographic_Experiences.php [IC-010] Branchout Productions / Kevin Chote | Jo Malone London Describes the Jo Malone Gingerbread House activation at Battersea Power Station as a convergence of innovation, design and technology, and credits Miirage among the creative partners. Coverage type: Partner project account Source: https://uk.linkedin.com/in/kevin-chote-35178571 [IC-011] Performit Live | Saudi Ministry of Defence Documents a real-time holographic health character experience in Dammam, with a remote performer driving the character through Miirage and interacting with the audience. Coverage type: Partner project account Source: https://www.linkedin.com/posts/performit-live_innovation-virtualproduction-digitaltransformation-activity-7260242888859467779-YEME [IC-012] Lucy Johnston / Future Lab Curator | Goodwood Festival of Speed Names Miirage among the exceptional companies invited to exhibit at Future Lab and bring pioneering technology stories to approximately 200,000 festival visitors. Coverage type: Curator selection / official event social Source: https://www.linkedin.com/posts/lucyjohnstonwai_two-weeks-today-and-well-be-live-with-the-activity-7212049055013576705-2yJU [IC-013] This Is Catapult / Ronan Healy | Goodwood Festival of Speed Lists Miirage among the Future Lab technology companies in a world-class showcase at a sold-out Festival of Speed reported as 226,000 tickets. Coverage type: Event production partner recap Source: https://www.linkedin.com/posts/ronanh_futurelab-fos-thisiscatapult-activity-7224400767967719424-bB8o [IC-014] RETHINK Retail / EIN Presswire | RETHINK Retail The AI in Retail conference announcement identifies Miirage's interactive hologram system as a featured experience designed to redefine customer experiences through visual storytelling. Coverage type: Official event press release Source: https://0e190a550a8c4c8c4b93-fcd009c875a5577fd4fe2f5b7e3bf4eb.ssl.cf2.rackcdn.com/EINPresswire-770398290-ai-in-retail-air-conference-returns-during-nrf-2025-with-groundbreaking-innovations-1.pdf [IC-015] invidis / Sixteen:Nine | Selfridges Independent digital signage coverage documents the Miirage Miracle being displayed and sold through Smartech at Selfridges London. Coverage type: Independent industry coverage Source: https://invidis.com/sixteen-nine/2025/07/11/holograph-ish-displays-now-sold-at-london-department-store/ [IC-016] Planet Attractions | Miirage / Company A dedicated feature says Miirage could change the game for immersive experiences, describes the system as impressive, and explains its no-glasses, ultra-realistic 3D experience. Coverage type: Independent long-form industry feature Source: https://www.planetattractions.com/news/Bridging-realities%3A-How-Miirage%E2%80%99s-no-glasses-holographic-experience-could-change-the-game-for-immersive-experiences/2357 [IC-017] IAAPA Funworld | Miirage / Company IAAPA Funworld profiled Miirage as newly developed cutting-edge holographic technology and noted that the high-resolution images can appear lifelike even close up. Coverage type: Independent attractions trade magazine feature Source: https://7371071c.flowpaper.com/FW230910DIGITAL/ [IC-018] Sixteen:Nine / invidis | Melbourne Museum A sceptical industry writer independently documented the visitor bottleneck, said the execution was well done, and described the environmental creative as clever and effective. Coverage type: Independent digital signage review Source: https://www.sixteen-nine.net/2024/08/29/cranky-virtual-t-rex-greets-visitors-to-down-under-dino-museum-show/ [IC-019] Goodwood Road & Racing | Goodwood Festival of Speed Goodwood says Miirage is at the forefront of redefining holographic technology and highlights photo-realistic, life-size experiences with razor-sharp visual quality. Coverage type: Official editorial feature Source: https://www.goodwood.com/grr/event-coverage/festival-of-speed/2024-fos-future-lab-exhibitors-announced/ [IC-020] Holography & Optical Technology News | Miirage / Company The specialist publication ran a dedicated feature, Miirage on the Horizon, describing a system that brings people, objects and scenes to life without external wearables. Coverage type: Specialist holography trade feature Source: https://holography-news.com/news/?tag=holography [IC-021] Sixteen:Nine / invidis | Jo Malone London Independent trade coverage documents the Jo Malone Battersea Power Station activation and identifies Miirage as the supplier of the transparent display experience. Coverage type: Independent digital signage project coverage Source: https://invidis.com/sixteen-nine/2023/11/23/led-and-hologram-ish-transparent-lcd-create-gingerbread-house-christmas-activation-in-london/ [IC-022] Eventex Awards | Jo Malone London Eventex identifies the Jo Malone London Gingerbread House as a platinum Immersive Technology winner. Miirage was one technology partner on the wider award-winning activation. Coverage type: Official award recognition Source: https://eventex.com/blog/eventex-events-industry-trends-the-use-of-immersive-technologies [IC-023] Image Reports | Jo Malone London Image Reports lists the Jo Malone London Gingerbread House among the Creative Retail Awards finalists in Technology, Festive Display and Pop-Up Store categories. Coverage type: Independent trade award coverage Source: https://imagereportsmag.co.uk/creative-retail-awards-shortlist-revealed-2/ [IC-024] Performit Live | Saudi Ministry of Defence Performit reports increased audience interaction, longer engagement and attendee sharing, and says the Miirage display made the live character feel truly present. Coverage type: Partner case study Source: https://www.linkedin.com/posts/performit-live_performit-live-case-study-activity-7295024049280217088-4lYs [IC-025] James Banfield / Performit Live | Saudi Ministry of Defence The partner describes working on a Miirage project as a thrill and calls the lifelike 3D effect incredible while explaining the real-time remote performance workflow. Coverage type: Technology partner endorsement Source: https://uk.linkedin.com/in/lez-andrew-29400b276 [IC-026] Assiturus Ventures | Miirage / Company An external business partner describes Miirage as a fantastic emerging technology company, calls the product amazing and places it at the leading edge of holographics. Coverage type: External business partner endorsement Source: https://www.linkedin.com/posts/jrichardharland_introducing-miirage-activity-7165992233295421441-IkUN [IC-027] Business Info Magazine | Goodwood Festival of Speed Business Info Magazine includes Miirage in its Future Lab technology coverage and describes the modular hologram system as delivering audiovisual effects with razor-sharp precision. Coverage type: Independent trade coverage Source: https://businessinfomag.uk/B2B-Technology/future-lab-showcases-developments-in-alternative-powered-vehicles-deliveries-and-the-metaverse/ [IC-028] International Society for Presence Research | Miirage / Company ISPR highlighted Miirage as an apparently improved modular hologram product that does not require glasses and republished the in-depth Planet Attractions feature for its audience. Coverage type: Professional / academic curation Source: https://ispr.info/2023/10/17/bridging-realities-how-miirages-no-glasses-holographic-experience-could-change-the-game-for-immersive-experiences/ [IC-029] Target3D | Miirage / Company Target3D describes Miirage as a modular hologram system that redefines virtual experiences and creates incredibly realistic holograms that merge virtual and physical worlds. Coverage type: Reseller / technology partner profile Source: https://www.target3d.co.uk/product-page/miirage [IC-030] London Tech Week | London Tech Week London Tech Week lists Miirage CEO James Butler as a speaker and describes the Miirage display technology as groundbreaking. Coverage type: Official speaker recognition Source: https://londontechweek.com/speakers/james-butler