Reviews of Miirage holographic technology

The Miirage holographic display became the centrepiece of our Christmas activation, captivating guests and drawing people into the experience.

It brought our Jo Malone gingerbread man to life in such a fun and memorable way, creating a real sense of excitement around the activation. Guests stopped, watched, interacted and enjoyed seeing the character come to life in front of them.

Miirage helped us create a fantastic experience for our guests and, most importantly, some wonderful lasting memories.

We purchased three modular holographic displays from Miirage to promote our T. rex exhibition.

Initially, we positioned the displays close to the museum entrance. The response was so immediate that visitors began stopping in the doorway to watch them, creating a bottleneck at the entrance. We eventually moved the installation further into the lobby, where there was enough space for people to stop, gather and properly enjoy the holographic experience.

That alone demonstrated just how effective the displays were at capturing attention.

More than a year later, the holographic installation is still running in our lobby and continues to amaze visitors. It consistently attracts attention, creates excitement around the exhibition and performs exactly the role we purchased it to do.

Even after such an extended period, people still stop to watch.

We first discovered Miirage at London Tech Week and were immediately impressed by what the technology could do.

We now have a Miirage holographic display in our Smart Tech department, positioned where customers see it as they come down the escalator into the store.

It creates an immediate visual impact and naturally attracts attention from people entering the department.

Fantastic technology, with an enormous range of potential applications.

We first came across Miirage after seeing the Miirage Miracle display in Selfridges in central London.

We wanted a central showpiece for our London Experience Lab that could showcase our technology and virtual experiences on a display that reflected the quality and innovation of our own work. We subsequently purchased a Miirage Miracle, and it is now used on a daily basis within the Experience Lab.

We use the display when presenting to clients visiting from around the world, as well as during events and demonstrations covering a huge variety of sectors.

It has become an important part of the way we present our work and create memorable technology experiences for visitors.

Incredible technology, and we are proud to showcase it in our London Experience Lab.

The Rethink Retail Gala in New York, held alongside NRF, is our biggest event of the year, and this year Miirage became one of its centrepieces.

They created a holographic experience that gave our guests something genuinely different to interact with and enjoy. Retail consultants, industry leaders and guests from around the world were able to experience the technology first-hand.

Miirage brought an enormous amount of energy, entertainment and conversation to the evening.

Our guests loved being part of the experience, and we are extremely grateful for what Miirage contributed to the event.

We first discovered Miirage after seeing the company exhibit at the LEAP Technology Expo in Riyadh.

We had previously been in discussions with other companies in the holographic display market, but had never been able to establish a partnership that worked for us. Miirage was able to deliver.

We purchased a Miirage display and installed it in the lobby of our headquarters in Jubail.

Today, the display is used to communicate our corporate and digital strategy and also serves as a training and information tool for our employees throughout their working day.

It has given us a highly visual and innovative way to communicate important information and bring our strategy to life within the workplace.

Every year, Future Lab at the Goodwood Festival of Speed brings together some of the most exciting technology companies from around the world.

Miirage was one of our standout companies.

Their holographic experience attracted an incredible amount of attention from guests and media throughout the festival. Miirage and its CEO were featured by the BBC, and the technology was also showcased across the giant screens around the Festival of Speed.

Most importantly, our guests loved it. People were fascinated by the technology and excited to experience something so different as part of Future Lab.

Miirage brought something truly memorable to the festival, and we would absolutely invite them back to future events.

We were absolutely blown away by what Miirage delivered for one of our events.

The team brought one of our health characters to life as a fully interactive holographic experience, allowing the character to communicate live with participants in both English and Arabic.

Visually, the character was exceptional. It had the quality and personality of a Pixar-level animated character, but what made the experience particularly impressive was that everything was happening live.

The character was not generated by AI. An actor located thousands of miles away performed in real time, with their motion capture data streamed directly into the 3D character inside the Miirage display.

Guests could interact with the character naturally and receive a live response.

The result was incredibly engaging, technically impressive and completely memorable.

Absolutely brilliant.

Each year, we exhibit to showcase the Woolworths range of food and products together with our evolving strategy.

This year, Miirage created a triple modular holographic installation for us, transforming our presentation into something far more visual and engaging.

The content brought seasonal campaigns and some of our biggest products to life in holographic form, from summer barbecues through to Christmas turkeys and hero product displays.

Instead of simply presenting numbers, products and strategy on a page, Miirage gave people something they could actually experience.

The installation looked incredible and helped Woolworths stand out as a company.

It completely changed the impact of the presentation.

Miirage was by far one of the standout companies exhibiting at London Tech Week.

While many exhibitors were presenting software-based technology, Miirage created a complete physical experience that participants could see, interact with and remember.

It gave people something genuinely different on the exhibition floor.

The company attracted attention throughout the event and was interviewed by both our own teams and external media. BBC technology journalist Zoe Kleinman also came to experience Miirage first-hand.

Fantastic experience, fantastic technology, and we were proud to have Miirage as part of London Tech Week.

We were so impressed by Miirage that we provided the company with a 100 square metre exhibition space completely free of charge.

We wanted Miirage at the show.

DeepFest was our new dedicated AI sector, and we wanted people entering that part of the event to immediately encounter something extraordinary, something capable of stopping them and making the entrance itself feel memorable.

For us, that experience was Miirage.

They absolutely delivered.

Throughout the event, hundreds of people were continuously gathering around the Miirage installation. It became one of the most talked-about and visually striking experiences at the show.

We were extremely happy with our decision to bring them into DeepFest.

Absolutely amazing technology and a truly memorable experience.

Our event took place at ExCeL London, but rather than positioning Miirage inside one of the exhibition halls, we put the holographic display directly at the entrance to ExCeL.

The technology was simply too impressive to hide away.

We wanted every person walking through the doors to be greeted by something immediately engaging and memorable, and Miirage absolutely delivered.

Over the course of the event, thousands of people stopped at the display to experience the technology, ask questions and find out more.

The level of curiosity and engagement it generated was fantastic.

We were truly blown away by the response, and it was fantastic to have Miirage as part of our event and using their displays to promote the show itself.

A Miirage holographic display is permanently installed within the Innovation Lab at our Paris headquarters.

We use the Innovation Lab to present technologies and experiences to our clients on a daily basis, and Miirage has become an important part of that environment.

The reaction is consistently impressive. Clients are amazed when they encounter the holographic display, and it naturally creates curiosity and conversation.

It is truly impressive technology and an excellent way to demonstrate what next-generation visual experiences can look like.

We positioned a Miirage holographic display within the presentation suite of our Innovation Lab at our New York headquarters for several months.

This gave us the opportunity to present the technology directly to our clients, observe their reactions and gather genuine feedback on the experience and its potential applications.

The response was incredible.

Clients were consistently impressed by the display and excited by what the technology could potentially offer brands and advertisers.

The experience gave us a valuable opportunity to see how clients respond to Miirage in a real presentation environment.

We cannot wait to work with Miirage again in the future.

Following the success of the Miirage installation within our Selfridges store, when we opened our brand-new technology innovation store in New York, we knew we wanted Miirage to be part of it.

The holographic display is positioned immediately beside our point-of-sale checkout, making it one of the most visible pieces of technology in the store.

Customers encounter Miirage while browsing and again when purchasing products, giving everyone who visits the opportunity to experience the technology in its full glory.

It has become part of the identity of the store and fits perfectly with the innovative technology experience we wanted to create.

It is fantastic to have Miirage as part of TM:RW New York.